Teaching
Teaching & Courses
Empowering students with knowledge, skills, and the confidence to lead
Courses Taught
Marketing Management
Core principles of marketing including market analysis, segmentation, targeting, positioning, and the marketing mix.
Consumer Behaviour
Psychological, social, and cultural factors influencing consumer decision-making and buying behaviour.
Digital Marketing
Digital channels, SEO, SEM, social media marketing, content strategy, and analytics.
Brand Management
Building, managing, and measuring brand equity in competitive markets.
Marketing Research
Research design, data collection methods, analysis techniques, and interpretation for marketing decisions.
Principles of Management
Foundational concepts of management including planning, organizing, leading, and controlling.
Teaching Approach
Case-Based Learning
Real-world business cases from Indian and global companies to bridge theory and practice.
Industry Interaction
Regular guest lectures and industry visits to expose students to current business realities.
Research Integration
Incorporating latest research findings into the curriculum to keep content current and relevant.
Experiential Learning
Projects, simulations, and group activities that build practical skills alongside conceptual understanding.
Student Mentorship
Dr. Pangriya has guided over 500 students through their academic journey, including Ph.D. scholars, MBA dissertations, and BBA projects. She is known for her accessibility, encouragement, and commitment to student success.
She actively supports students in publishing research papers, participating in national competitions, and securing placements in leading organizations.
Ph.D. Scholars Guided
Digital Marketing Adoption in SMEs
2023
Consumer Trust in E-Commerce Platforms
2022
Sustainable Consumption Behaviour
2024